Questions,
answered.

No. The names sound similar and that is the whole of the connection. KRATOS contains no Kratom (Mitragyna speciosa) and no related botanical supplement of any kind.

Our cans are built on natural guarana extract, a B vitamin complex, minerals and prebiotics. KRATOS is named after the Greek personification of strength.

From Greek mythology. Kratos was the personification of strength and power, a figure from antiquity rather than a modern invention.

The warrior on our labels is an original illustration created for the brand.

KRATOS was founded by Atef Hazime, who previously built REBEL into a brand recognized in more than fifty countries.

KRATOS is a registered global trademark, licensed through KRATOS & Co. in Lisbon, Portugal.

KRATOS operates under American Household, the parent company. Brand licensing sits with KRATOS & Co. in Lisbon, Portugal, and European distribution runs through American Household SRL in Bucharest, Romania.

KRATOS Functional Beverages. Four cans at 355ml, all zero sugar and zero calorie: Guarana Delight, Next Gen Prebiotic, KRATOS Zero and Rose Lemonade.

KRATOS Energy Drinks. KRATOS XTREME, a full strength formula built for intensity.

KRATOS 0.0 Collection. Six premium alcohol free malt beverages in 330ml glass bottles.

Eleven products, two formats, one specification across all of them.

In certified facilities in Spain and Saudi Arabia, under license to KRATOS & Co., Lisbon.

Producing on two continents means supply does not depend on a single plant or a single shipping lane. Ingredient declarations are verified by laboratory before market.

Eleven products exist because a single formula cannot serve every day. Some days ask for full strength. Some ask for zero sugar. Some ask for something with no alcohol in it at all.

The line is a description of the range, not a slogan attached to it.

The term we use for the can range. It describes a formula built on natural guarana extract and a B vitamin complex rather than sugar and synthetic stimulants.

KRATOS XTREME is the exception and is classified as an energy drink in trade and regulatory contexts.

The beverage range is new. The team behind it is not. The manufacturing relationships, regulatory knowledge and distribution structure came from building REBEL across more than fifty countries.

Production and distribution were in place before the first can shipped.

Four cans, all 355ml, all zero sugar and zero calorie.

• Guarana Delight. Natural guarana extract with a B vitamin complex. Tutti Frutti.
• Next Gen Prebiotic. Prebiotic fiber and lower caffeine, for energy that works with your gut. Crisp Citrus.
• KRATOS Zero. Electrolytes and clean ingredients. Crisp Citrus.
• Rose Lemonade. Hydration and electrolytes, zero calories.

A rough guide:

• You want the classic KRATOS experience, clean and direct: Guarana Delight
• You want energy that is gentler on your stomach: Next Gen Prebiotic
• You want the lightest possible option: KRATOS Zero
• You are after hydration rather than energy: Rose Lemonade
• The day genuinely calls for full strength: KRATOS XTREME
• You want something for a social occasion with no alcohol in it: the 0.0 Collection

Functional Beverages are for everyday use. Zero sugar, zero calories, built around electrolytes, prebiotics and B vitamins.

Energy Drinks means KRATOS XTREME, which is a full strength formula for peak demand rather than daily drinking.

The simplest way to hold it: four cans you can drink every day, and one you reach for when the day asks for it.

No. Rose Lemonade sits in the Functional Beverages line and is positioned for hydration and electrolytes rather than energy. Zero calories.

It is the newest addition to the range.

Prebiotic fiber feeds the bacteria already living in your gut. Next Gen Prebiotic pairs it with a lower caffeine level, so the can delivers energy without the stomach discomfort some people get from stronger formulas.

It is the one to reach for if energy drinks normally do not sit well with you.

Electrolytes are minerals your body loses through sweat and needs in order to hold fluid rather than pass straight through. They are why KRATOS Zero and Rose Lemonade are positioned for hydration rather than energy.

Treat KRATOS the way you would any caffeinated drink and account for everything else you have had that day, coffee included.

EFSA puts general adult guidance at 400mg of caffeine a day, and lower for anyone pregnant or sensitive to it. At roughly 50mg in a 355ml can, KRATOS is a small part of that, but coffee and tea count toward the same total.

The full strength member of the range. Natural guarana extract and a B vitamin complex in a full sugar formula, in a Tutti Frutti profile.

XTREME is a full sugar formula, which is what separates it from the four Functional cans. It is built for peak demand rather than everyday drinking.

Because it is doing a different job. The four Functional cans are built to be drunk regularly, which is why they carry no sugar and no calories.

XTREME is built for a specific kind of demand, and the formula is designed for that rather than for daily use. We would rather make one honest full strength product than dilute the range into sameness.

Both are built on natural guarana and a B vitamin complex. Guarana Delight is zero sugar and zero calorie. XTREME sits at the top of our caffeine scale and is a full sugar formula.

Guarana Delight is the everyday can. XTREME is not.

We would suggest not. XTREME is the strongest product we make. If you are new to energy drinks, Guarana Delight or Next Gen Prebiotic are the better place to begin.

Six premium alcohol free malt beverages in 330ml glass bottles: Original, Honey Reserve, Apple, Mexican Lime, Raspberry Lime and Raspberry Peach.

They are brewed for the character of a European lager rather than as a soft drink with a beer label.

No. Every bottle in the 0.0 Collection is 0.0% alcohol by volume.

Yes. That is precisely who the line was made for. At 0.0% alcohol by volume there is nothing to abstain from, and the malt character means you are not stuck with a soft drink at a social occasion.

KRATOS products are halal certified.

No. The 0.0 Collection is a malt beverage line with no added caffeine. It is a separate product from the caffeinated cans.

No, and that is the point of the line. Each bottle is built on a malt foundation with a crisp carbonation and a dry finish. The fruit flavors sit on top of the malt rather than replacing it.

Mexican Lime leans sharp rather than sweet. Honey Reserve carries aroma and a light sweetness rather than a sugary body. Apple gives green apple top notes over a full malt base.

Glass suits the occasion the line is made for, and it holds carbonation and malt character well. The clear bottle also shows the product, which matters for a category people are often trying for the first time.

The tradeoff is light sensitivity, which is why storage matters more here than with the cans.

Cool, dark, out of direct sunlight, and chilled thoroughly before serving. Clear glass means light exposure affects flavor over time, so a cupboard beats a windowsill.

The same applies to all six flavors.

They are a social alternative with no alcohol in them, which is what most people are looking for when they ask this. They are not a sports drink and are not formulated for recovery or hydration.

For hydration and electrolytes, Rose Lemonade or KRATOS Zero are the products designed for it.

The 0.0 Collection is a malt beverage and is not a zero calorie product. Figures are printed on every bottle. Per SKU figures pending

Alcohol free brewing is done either by preventing alcohol forming during fermentation or by removing it afterward. Both approaches aim to keep the malt character intact, which is the hard part.

Our specific method to be confirmed

All four Functional Beverages are zero sugar and zero calorie: Guarana Delight, Next Gen Prebiotic, KRATOS Zero and Rose Lemonade.

KRATOS XTREME is not. It is a full strength energy drink and is formulated that way on purpose.

The 0.0 Collection is a malt beverage line and is not a zero sugar product.

The zero sugar cans are sweetened with sucralose and acesulfame potassium, both approved for use in the EU and GCC.

Every 355ml can carries a B vitamin complex including B3 (niacin), B5 (pantothenic acid), B6 and B12, which contribute to normal energy metabolism.

Exact quantities and reference intake percentages are printed on every can. Figures pending verification

No. No product in the KRATOS range contains taurine.

Every can is built on natural guarana extract and a B vitamin complex, including XTREME. What separates XTREME from the functional cans is that it is a full sugar formula, not a different source of energy.

The 0.0 Collection is brewed from malted barley, so unless a bottle is specifically labelled gluten free you should assume it is not suitable for anyone with coeliac disease or a gluten intolerance.

Always read the allergen declaration on the label. Status per SKU to be confirmed

On the label of every can and bottle, which is the only place it is guaranteed current for your market. Formulations and declarations are verified by laboratory before market and can vary by territory.

If you have a specific allergy and want confirmation before buying, contact us with the product and your market.

Yes. KRATOS products are halal certified.

This covers the 0.0 Collection as well. Every bottle is 0.0% alcohol by volume, brewed to carry malt character rather than to imitate an alcoholic drink.

To be confirmed

Every can and bottle carries a best before date. Standard shelf life to be confirmed

Aluminium cans and glass bottles are both widely recycled and both are recyclable indefinitely without loss of quality. Follow the scheme in your area.

The caffeinated cans are formulated for adults aged 18 and over. They are not recommended for:

• Children and anyone under 18
• Anyone pregnant or breastfeeding
• Anyone sensitive to caffeine
• Anyone with a heart condition or high blood pressure

If you have a medical condition or any concern at all, speak to your doctor before drinking KRATOS. Always read the label.

KRATOS XTREME warrants particular care, as it is our strongest formula and a poor choice for a first energy drink.

The 0.0 Collection contains no alcohol and no added caffeine, so it is a different product from the caffeinated cans.

Some retailers and some markets apply their own age rule to alcohol free malt beverages regardless. Where local rules or a retailer policy set a minimum age, that applies. Position to be confirmed

Caffeine differs by product. Across the whole range the maximum is 14mg per 100ml, which works out at roughly 50mg in a 355ml can. Next Gen Prebiotic is deliberately lower. XTREME sits at the top of the range.

For context, that is close to a mug of tea and well under a standard cup of filter coffee. The exact figure for each product is printed on the can.

The 0.0 Collection contains no added caffeine.

Under EU rules a drink must carry the wording High caffeine content. Not recommended for children or pregnant or breast-feeding women once it passes 150mg of caffeine per litre, which is 15mg per 100ml.

At a maximum of 14mg per 100ml, the KRATOS range sits below that threshold.

That is a labelling threshold rather than a safety guarantee. Our guidance stays the same: the caffeinated cans are for adults 18 and over, and not for anyone pregnant, breastfeeding or sensitive to caffeine.

Ask your doctor or pharmacist. Caffeine interacts with a number of common medications, and we are not in a position to advise on your prescription.

This applies to the caffeinated cans. The 0.0 Collection contains no caffeine and no alcohol.

The four Functional cans are zero sugar and zero calorie. KRATOS XTREME is a full sugar formula and the 0.0 Collection is a malt beverage, so neither is a zero sugar product.

Full nutritional declarations are on every label. If you are managing a medical condition, discuss it with your healthcare provider rather than relying on a website.

We do not recommend it. Combining caffeine with alcohol can mask how intoxicated you actually feel, which is the reason health authorities advise against the combination.

If you want something for a social occasion, the 0.0 Collection is the product we built for it.

Cans: cool, dry storage, served chilled. Bottles: cool, dark, out of sunlight, chilled thoroughly.

KRATOS is stocked in Romania, Greece and Portugal, and through regional distribution partners across the wider EU and the Middle East. Grocery, convenience and specialist retail.

West Africa is the region we are entering next.

Range varies by market, so not every shop carries all eleven products.

No. We sell through retail and distribution partners rather than direct, so the way to find KRATOS is through a stockist in your market.

Tell us where you are. Requests from a market genuinely affect how we prioritise it, and if a distributor is already in discussion for your territory we can say so.

Range depends on what the local distributor has listed and what each retailer has chosen to stock. Not every market launches with all eleven products.

Ask the retailer to request the rest, or tell us which market and we will raise it with the distributor.

Through the distributor page. We work with partners who can carry the full range rather than a single flavor.

A single agreement covers eleven products across both formats, in one case configuration and one specification.

Contact us with your market and we will connect you with the distribution partner covering your territory.

Yes, for qualified trade enquiries. Include your company, market and the channels you cover when you get in touch, so we can send something relevant rather than a box of everything.

Minimum order quantities, case configuration and pricing are shared directly with trade enquiries, as they vary by market and channel. Apply here.

KRATOS is a branded portfolio and our production capacity is committed to it. Get in touch if you have a proposal and we will tell you honestly whether it is something we can look at.

Press, sponsorship and partnership enquiries all go through the contact page. Say which one in your first message so it reaches the right person.

Open roles are listed on the careers page. We are expanding across the Gulf, Europe and the Americas, so commercial and distribution roles come up regularly.