Our story
We built the
supply chain
first.
Most beverage brands start with a flavor and then go looking for someone to make it. KRATOS started at the other end.
Certified productions in Spain and Saudi Arabia, a licensing office in Lisbon and a European distribution headquarters in Romania were in place before the first can reached a shelf.
Eleven products followed. Three lines. One standard across all of them.
The portfolio
Three lines.
One standard.
Four cans, 355ml
KRATOS Functional Beverages
Zero sugar and zero calories. Electrolytes, prebiotics and B vitamins for the days that run long.
One can, 355ml
KRATOS Hydrate
Full strength. Taurine, natural guarana and a B vitamin complex, engineered for absolute intensity.
Six bottles, 330ml
KRATOS 0.0 Collection
Premium malt beverages in glass, alcohol free. Everything the occasion asks for and none of the alcohol.
The second time around
This is not
the first one.
Before KRATOS there was REBEL, built by the same founder into a brand recognized in more than fifty countries. That is where the manufacturing relationships came from, the regulatory knowledge, and the understanding that a distributor will forgive a slow launch but never an unreliable one.
KRATOS is the second attempt at the same problem, with everything learned the first time already applied.
What makes this different
Four things a
distributor can
verify.
- 01 Two production hubs Certified production in Spain and Saudi Arabia means supply does not depend on one plant. Laboratory verified | Ingredient declarations verified before market, not after a complaint. Three lines, one agreement | A distributor takes on eleven products in two formats
- 02 Built to be carried One case configuration. One specification. The same product in every m
Leadership
Built on vision.
Driven by
excellence.
Founding REBEL wrote Atef Hazime's industry playbook. With KRATOS he's executing it.
KRATOS was founded on one simple belief: excellence is never accidental. It is earned through vision, discipline, and an unwavering commitment to quality. That is why we built the production, the licensing and the distribution before we launched a single can.
Global infrastructure
The same product,
everywhere.
- Brand leadership
- Lisbon, PortugalGlobal brand strategy, product development, regulatory compliance and international expansion are coordinated from KRATOS & Co.
- Manufacturing
- Spain and Saudi ArabiaProduction runs in certified facilities on two continents. Two supply lanes, one specification.
- Parent company
- American HouseholdKRATOS operates under American Household, with brand licensing held by KRATOS & Co. in Lisbon.
- Regional distribution
- Bucharest, RomaniaAmerican Household SRL provides logistics and market access across Europe and the Middle East.
- Formats
- 355ml slim can and 330ml glassWhether it is a functional beverage can or a premium alcohol free malt beverage, every product is developed to the same specification.
Where this goes
Two regions
live.
Europe and the Middle East are the current operating regions. New markets are added through selected distribution partners.
Available now
Romania. Greece. Portugal.
Our established European base, stocked across grocery, convenience and specialist retail.
Available now
Across the EU and the Middle East
Distribution running through regional partners in markets throughout Europe and the Middle East.
Entering
West Africa
Our next region. Partnerships in progress along the West African coast.
Build the next
market with us.
KRATOS is looking for experienced distribution partners with the channels and discipline to build the brand properly.